Experimenta!

selection of 13rd adg brazilian graphic design biennial (2017)

Experimenta! is an annual event about healthy eating promoted by Sesc São Paulo [São Paulo Social Service of Commerce] during the month of October in all its state units. There are presented lectures, workshops, fairs, chats. The visual identity is a typographic mark and an illustrated apparatus of icons and textures about eating made from geometric elementary forms. The event’s publicity material combines the brand and the designs in modular compositions where they vary color, textures and scale. The event started in 2017 had its identity updated in 2018, when it also won the company of the seminar Conexão Comida [Food Connection] , whose identity follows similar parameters.

Sesc SP, 2017–18
co-authorship: Thiago Lacaz (designer, in 2018)

Identity, Awards

identidade_SescSP_Experimenta01
identidade_SescSP_Experimenta02_A
identidade_SescSP_Experimenta02_B
identidade_SescSP_Experimenta02_C
identidade_SescSP_Experimenta02_D
identidade_SescSP_Experimenta02_E
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identidade_SescSP_Experimenta11
identidade_SescSP_Experimenta12
identidade_SescSP_Experimenta09
identidade_SescSP_Experimenta10_A
identidade_SescSP_Experimenta10_B
identidade_SescSP_Experimenta10_C
identidade_SescSP_Experimenta10_D
identidade_SescSP_Experimenta10_E
identidade_SescSP_Experimenta10_F