selection of 13rd adg brazilian graphic design biennial 2017
Experimenta! is an annual event about healthy eating promoted by Sesc São Paulo [São Paulo Social Service of Commerce] during the month of October in all its state units. There are presented lectures, workshops, fairs, chats. The visual identity is a typographic mark and an illustrated apparatus of icons and textures about eating made from geometric elementary forms. The event’s publicity material combines the brand and the designs in modular compositions where they vary color, textures and scale. The event started in 2017 had its identity updated in 2018, when it also won the company of the seminar Conexão Comida [Food Connection] , whose identity follows similar parameters.
Sesc SP, 2017–18
co-authorship: Thiago Lacaz (designer, in 2018)