50 years of Social Work with the Elderly
Bronze medal at Lad Awards, promoted by Latin American Design (2016) and selection of 11th ADG brazilian graphic design biennial (2017)
printed material to celebrate 50 years of the “social work with the elderly” program promoted by sesc são paulo [são paulo social service of commerce]. the challenge was to create a design that could set this publication apart from the usual sober institutional books, which no longer appeal to older readers. the proposed solution is a yellow case containing six colourful patterned envelopes. each envelope could be unfolded to become a giant size letter that includes testimonials, timelines and important events from the history of this program. designed with Ateliê Carla caffé.
Sesc SP, 2015
co-authorship: ateliê carla caffé
case 32 × 19.7 cm; envelopes 30 × 18 cm