50 years of Social Work with the Elderly
[awards]
Bronze medal at Latin american design Awards 2016;
selection of 11th ADG brazillian graphic design biennial 2017
printed material to celebrate 50 years of the “social work with the elderly” program promoted by sesc são paulo [são paulo social service of commerce]. the challenge was to create a design that could set this publication apart from the usual sober institutional books, which no longer appeal to older readers. the proposed solution is a yellow case containing six colourful patterned envelopes. each envelope could be unfolded to become a giant size letter that includes testimonials, timelines and important events from the history of this program. designed with Ateliê Carla caffé.
Sesc SP, 2015
co-authorship: ateliê carla caffé
case 32 × 19.7 cm; envelopes 30 × 18 cm
