This publication works as annual planning tool for Sesc [São Paulo Social Service of Commerce] managers in the state of São Paulo. It is a guide containing information about the institution, maps, tables, and researches about their audience. The briefing of the client asked for the creation of a triple brochure cover, which could fit a giant length table with all the institution infrastructure. The graphic design intention is to be so technical as its content is, using two colours in each brochure and typographic variations to dictate a rhythm.
Sesc SP, 2016
16 × 23 cm