Crossfit is a high performance and very dynamic sport. It’s so radical that gets captivating and playful for their players. Practitioners eventually build friendly communities around each box. Crossfit Brasil is the country’s first box, founded in 2009, in the Lapa district of São Paulo. Eight years after its foundation, the partners demanded a new more competitive visual identity. The flag of Brazil in an explosive movement is an icon of strength and speed, the main elements of the sport. The flag symbol reinforces the pioneering spirit of the institution in the country and also works as an emotive sign to represent its community.
Crossfit Brasil, 2017
architecture project: Nicole Gomes